Navigating trade fairs
Messe München is one of the largest exhibition companies in the world. Every year more than 30.000 exhibitors and over 2 million visitors come to Messe München.
Company
Messe München
Infinum
Role
UX/UI design
Mentorship
Team
Emanuel Milicevic
Nikolina Fuzul
Mirta Rupnik
Year
2018
Start with why?
Messe München wanted to upgrade the current experience for visitors and exhibitors before, during and after the fair, providing them with an easy way to connect and manage their time effectively during the fair.
The new Connect app does exactly that. It enables users to network and stay connected the whole time – even if they can not attend the event.
The Main Challenge
The main challenge was to make an app that fits everyone and every fair. Therefore, we created a white-label app that is easily adjustable for every fair from a design and engineering perspective.
The app makes it easy to find and save interesting events or exhibitors and up-to-date information. This enables users to create a personalized plan for their fair visit that is visible on the home screen and always up to date.
Interactive hall plan helps users to navigate easily through this gigantic venue, while community feature enables decision-makers and industry experts to exchange information on relevant topics.
Main features
Personalized home screen
Events and exhibitors schedule and details
Interactive map
Community feature with relevant industry participants
General information about the fair
Thanks for surfing with me 🌊🏄♂️
Feel free to check other cases 😎
Photo by Patrick Keller on Unsplash.