Great experiences can happen organically—but they should also be intentionally designed. I’m Em, on a mission to create complete experiences–inspired by humans, designed for context, and always provoking the status quo.

I’m passionate about redefining how we interact with the world by crafting thoughtful, inclusive experiences that connect and delight. One-size-fits-all solutions don’t work. A holistic approach, combined with attention to detail, leads to extraordinary results.

Great experiences aren’t built alone. With experience across agencies, startups, and large organizations in digital and IoT, I bridge design, engineering, and business. I lead teams to turn big ideas into reality, refining the details as we go. Frameworks help, but breaking them sparks innovation—and it’s fun.

Design is a business advantage. Let’s focus on creating experiences that improve lives, not distract from them. If you resonate with this, let’s connect via Linkedin or ping me to chat.

I work as a User Experience Manager at Data & Technology organization within Inter IKEA. Previously worked with N26, Signify (Philips), Porsche Slovenia, Messe München International, and other companies. At Hyper Island and Infinum Design Academy, I lectured and mentored students. I'm constantly eager to learn new things, and I enjoy sharing my knowledge through conference talks, podcasts, and blogging.

Besides work I like to talk about:

• Why do I love disruptive products?

• How do I use basketball metaphors?

• Why do I like surfing?

• What is #design3000?

• Why everything is better with music?

• …